Key Performance Indicators (KPIs)

Key performance indicators are quantifiable metrics used to evaluate a company’s performance against its strategic and operational goals. Common KPIs include revenue growth, customer retention, EBITDA margin, churn rate, and return on investment, though the specific indicators vary by industry and business model. KPIs provide essential insight into a company’s health, efficiency, and progress, and are closely analysed in M&A to assess performance drivers, identify risks, and support valuation.

P4i works with clients to define, assess, and communicate KPIs that highlight business value and align with investor expectations during M&A processes.