Intangible Assets

Intangible assets are non-physical assets that add value to a business, such as intellectual property, brand reputation, customer relationships, proprietary technology, and goodwill. Unlike tangible assets, they are not easily quantified but can significantly influence a company’s valuation, especially in knowledge-based or technology-driven industries. In M&A, identifying and valuing intangible assets is essential for understanding the full worth of a business and negotiating deal terms accordingly.

P4i identifies and articulates the value of intangible assets to ensure they are fully recognised and factored into your M&A valuation and strategy.