Strategic Buyer

Strategic buyer refers to a company that acquires another business to achieve long-term strategic objectives such as expanding market share, entering new geographies, acquiring complementary products or technologies, or realising operational synergies. Unlike financial buyers, strategic buyers are typically operating businesses themselves and may be willing to pay a premium due to the expected value creation from integrating the target. Their focus often extends beyond financial returns to include competitive positioning and strategic fit.

P4i identifies and engages the right strategic buyers to maximise value and alignment in M&A transactions.