Revenue

Revenue is the total amount of income generated by a company from its core business activities, typically through the sale of goods or services, before any expenses are deducted. As the top line of the Profit & Loss Statement, revenue is a primary indicator of business size, growth trajectory, and market demand. In M&A, revenue trends and composition are closely examined to assess scalability, customer concentration, seasonality, and long-term value potential.

P4i analyses revenue performance and drivers to support accurate valuation, commercial due diligence, and strategic positioning in M&A transactions.